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Advergames and Branded Video Games that Generate Leads, Engagement and Sales

Online, attention for ads lasts as long as a blink. We turn it into minutes of fun with a branded game built for your brand.

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Your personalized video gameYour personalized video gameYour personalized video gameYour personalized video game
Explore Advergames

Your personalized video game

We are a boutique game marketing agency that creates value for brands by developing engaging video games for the audience. We can offer you a complete solution and a dashboard to monitor your campaign KPIs.

Give us a brief and we'll help you with:

Awareness
ESG/CSR
Lead Generation
Stakeholder Engagement
Edutainment
OOH
18
Video games produced
448K
Players collected
5 Min
Average time per single game

What is an advergame?

It's a video game built specifically for a brand, designed to entertain an audience while it communicates a message, a promotion or a company value. Unlike a banner or a video ad, an advergame holds attention for whole minutes instead of a few seconds — turning advertising into an experience people choose to have.

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What is your objective?

Marketing & Brand Awareness

We create advergames that capture attention, increase brand loyalty and generate measurable engagement. The ideal solution for launching a product, activating your community or strengthening your brand identity with a memorable experience.

Explore advergames
Marketing & Brand Awareness

Training & Human Resources

We transform onboarding, corporate training and skills development into interactive experiences. Our edugames increase information retention and employee engagement, making learning effective and stimulating.

Improve training
Training & Human Resources

Lead Generation & E-commerce Sales

With our Play2Claim platform, we convert your e-commerce visitors into qualified leads and customers. Boost your sales with mini-games that offer discounts and collect contacts, guaranteeing an average ROI of +1200%.

E-commerce games
Lead Generation & E-commerce Sales

Experiences for Guests and Travelers

We enrich the experience of guests and travelers in hotels, resorts and airports. Our gamified solutions entertain during waiting times, promote internal services and transform every visit into an opportunity for loyalty and up-selling.

Discover tourism solutions
Experiences for Guests and Travelers

Here's why brands choose us

KPI at your service

KPI at your service

Having track of the results produced is very important, which is why we provide you with a proprietary dashboard that shows your campaign data and 100% respects your players' privacy.

You will be able to measure unique players, devices used, average game time, and many other pieces of information, with a simple and real-time view.

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How much does an advergame cost?
The price varies with the level of customization: entry-level projects start at around €2,000, while complex, fully bespoke projects can reach €30,000. The cost depends on the game mechanics, the custom artwork and the integrations required. Get in touch for a quote tailored to your project.
How does it work?
Our process is simple: you provide us with your brief and requirements, we develop a custom video game that meets your marketing objectives, and we provide you with a dashboard to monitor the results.
Are the data compliant with GDPR?
Yes, absolutely. We ensure 100% compliance with GDPR regulations. All data collection and processing follows strict privacy guidelines, and we provide detailed privacy policies for each campaign.
Do we need to provide the graphic elements?
Not necessarily. We can work with your existing brand assets, or we can create all graphic elements from scratch. Our team includes professional designers who can develop a complete visual identity for your game.
How do I analyze the produced data?
We provide you with a proprietary dashboard that shows real-time analytics including unique players, engagement time, device usage, and other key metrics. The dashboard is intuitive and provides actionable insights for your marketing strategy.
How long does the video game stay online?
The duration depends on your campaign needs. Games can remain online for weeks, months, or even years. We offer flexible hosting solutions and can adjust the timeline based on your marketing objectives.
What if I wanted a different game than those displayed?
We specialize in custom game development! While we have a portfolio of successful game types, we can create completely unique games tailored to your specific needs, brand, and marketing goals.
How long does it take to build a custom advergame?
It depends on the complexity of the project: we typically range from 2 weeks for very simple projects to 5 months for more complex ones.
Why does a video game work better than a traditional advertising campaign?
A banner or a video ad holds attention for a few seconds. An advergame holds it for several minutes, because people don't just sit through the message, they experience it by playing. That translates into stronger brand recall, engagement you can measure with real data (not just impressions) and a message your audience chooses to receive instead of ignoring.

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