Mauna-kea basket

Description

To launch a new clothing line, Mauna-Kea used an interactive branded basketball game. Players score baskets to earn points and spend them on virtual outfits, effectively “trying on” the collection while engaging with the brand.

Achievements

• Timing-based shooting gameplay with increasing speed
• Point economy that unlocks items from the real collection
• Character customization that mirrors Mauna-Kea looks
• Shareable loadouts to drive viral reach
• Campaign analytics to track engagement and conversions