Mauna-kea basket
Description
To launch a new clothing line, Mauna-Kea used an interactive branded basketball game. Players score baskets to earn points and spend them on virtual outfits, effectively “trying on” the collection while engaging with the brand.
Achievements
- Timing-based shooting gameplay with increasing speed
- Point economy that unlocks items from the real collection
- Character customization that mirrors Mauna-Kea looks
- Shareable loadouts to drive viral reach
- Campaign analytics to track engagement and conversions
