Nhow Sing

Description

To turn elevator rides at nhow Roma into memorable brand moments, we built Nhow Sing: a karaoke experience installed directly inside the lift, encouraging guests to record, share, and amplify the hotel’s playful identity.

Achievements

• Touch-enabled karaoke interface embedded in the elevator
• Brand-curated playlists aligned with the nhow vibe
• On-screen prompts encouraging user-generated content
• Dynamic visuals that reinforce the hotel identity
• Metrics to track shares, mentions, and repeat plays