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Play Responsibly

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Description

Sisal needed to communicate responsible play and corporate sustainability in a more engaging way than traditional campaigns. Play Responsibly is a 2D edugame platform deployed on interactive totems inside Sisal stores, connecting the physical and digital worlds to transform mandatory messaging into voluntary, immersive, and measurable engagement.

Achievements

  • Interactive totem installation that bridges in-store and digital
  • 2D edugame loops that gamify responsible play and sustainability
  • Narrative choices that show the impact of safe play behaviours
  • Real-time analytics and surveys to measure voluntary engagement
  • Branded storytelling that strengthens Sisal's social responsibility
Play Responsibly
Play Responsibly screenshotPlay Responsibly screenshotPlay Responsibly screenshot

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