Play Responsibly

Description

Sisal needed to communicate responsible play and corporate sustainability in a more engaging way than traditional campaigns. Play Responsibly is a 2D edugame platform deployed on interactive totems inside Sisal stores, connecting the physical and digital worlds to transform mandatory messaging into voluntary, immersive, and measurable engagement.

Achievements

• Interactive totem installation that bridges in-store and digital
• 2D edugame loops that gamify responsible play and sustainability
• Narrative choices that show the impact of safe play behaviours
• Real-time analytics and surveys to measure voluntary engagement
• Branded storytelling that strengthens Sisal's social responsibility