Un Mare senza plastica

Description

Caronte & Tourist turned their environmental campaign into an edugame inside the official app. Players clean the ocean from plastic and answer educational questions, transforming travel wait times into memorable moments of awareness while boosting engagement with the brand experience.

Achievements

• Tap-and-collect mechanics to remove plastic from the ocean
• Quiz prompts that reinforce environmental responsibility
• Integration within the official Caronte & Tourist app
• Progress tracking and rewards to encourage repeat sessions
• Branded storytelling that elevates the ferry travel experience